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The thread
An engineer who fell for product.
From Inditex to Nike to founding Noa Memory and Aimily.
I started shaped by numbers: Telecommunications Engineering. Fashion molded me: fifteen years building collections and consumer judgment in the elite of retail. Today I fuse both into technology.
aimilyMaster the fundamentals.
From an internship to my first role as a footwear Buyer. Within two years, the youngest Senior Buyer in the company, leading the collection and buying strategy for Zara Woman. I learned to speak two languages at once: business and fashion.
“I learned the importance of speaking two languages: business and fashion.”
Consolidate and lead.
Nike wanted to connect with the fashion consumer and grow omnichannel. My profile fit. I became Merchandising Director for Footwear in Running, under one idea: Sport meets Fashion.
We created the Fashion Packs Europe: color, materials and collaborations that blurred the line between fashion and sport. They worked so well they became a global offering.
03 — STUDIO NN2019–today · A Coruña · international clientsGo independent.
Stop renting the knowledge. Build a company on it.
The sharpest move after fifteen years at the top: turn everything I learned at Inditex and Nike into my own company. Studio NN is the decision to go independent and do it myself, a company-as-a-service that capitalizes elite product, buying and collection strategy and embeds it directly inside my clients’ organizations.
I translate growth plans into collections that sell, for brands that move fast, balancing quick wins with long-term brand vision. My knowledge, capitalized and sold as a service.
The same studio from which I now lead technology, designing and building end-to-end products for the industry.
The third act
The engineer returns to technology.
Two products, built end to end.
04 — NOA MEMORY2025–today · Co-founder & Product · appnoa.aiHealth tech, from the brain out.
“Brain training that doubles as a clinical trial.”
A native app for older adults that turns their own life memories into personalized brain games, while silently generating clinical-grade digital biomarkers for the early detection of cognitive decline. Recent autobiographical memory is the first thing to fade in early Alzheimer’s, and no clinical test measures it. Noa does, every day.
5 patented signals + voice
NCI (daily cognitive index), IIV (variability, the #1 predictor of MCI conversion), the Recency Ratio (unique to Noa) and an on-device voice biomarker with ~210 acoustic features.
Two apps, one science
Native iOS (Swift · SwiftUI) and Android (Kotlin · Compose) in 1:1 parity, on a Supabase backend, with a server-side LLM chain and a voice conversation mode. I architected the biomarker system and I am co-inventor on the patent.
Fashion tech, end to end.
“The assistant that runs a whole collection, from the first brief to launch.”
An AI platform to manage a fashion collection end to end, with memory, judgment and context at every step. AI is one of the technologies; there is also software, data and infrastructure.
Fashion Knowledge Engine
16 roles, 360º knowledge. It takes the right role at each step and routes to the most capable model for each task.
Context Intelligence Layer
Four blocks connected in a single flow. It keeps context and traceability so no decision is ever lost.
And the operating system behind Studio NN itself: a live workspace with an auto-publishing social hub, all built on Next.js, Supabase and Vercel.
The synthesis
They feed each other.
Almost nobody puts the three together. I understand the consumer at Inditex and Nike level, and I build the product that serves them. That is the difference, and it is what I bring to a project.
Work with me
I take an idea to a shipped product, and I own the whole process.
I join four things that rarely live in one person: elite consumer and market judgment (Inditex, Nike), a founder’s instinct to take a venture from zero (Studio NN, Noa, Aimily), the technology to actually build the product, and AI to move fast on the hardest layer.
What I do
Where I fit on Shakers
Let’s build something.
A Coruña, Spain · Español · English · Italiano